eternal coziness

Practicality and trendiness collide this season in the chic warmth of the infinity scarf.  The winter wear that made its mainstream debut last year is back and stronger than before in even more colors, textures, fabrics and lengths.  The scarf pairs well with everything from classic peacoats and edgy leather jackets for outdoor use, or can stand alone with any top as the snuggliest necklace you’ve ever experienced.

Infinity scarves are especially great for perfecting the art of stylish layering, a challenge to even the most fashionable of women.  They can be draped over just about anything to add dimension and interest to any outfit… and did I mention they keep you warm? Because this winter weather staple has some serious edge on other outerwear when it comes to bundling.

Still need convincing?  Check out the street style of these chic celebs:

Jessica Szohr

• The Gossip Girl star lets her neon scarf be the focus of an otherwise muted outfit.  To get Jessica’s look, pair a bright-colored scarf with a neutral outfit to let the hue really pop.

Kourtney Kardashian

• Fan favorite among the members of the Reality TV royal family, Kourt K. bridges the gap between her preppy peacoat and edgy bag with a dark olive scarf.  This can be useful in balancing toning down more extreme trends, like Kourtney’s studded leather hobo.

Jessica Alba

• Jess’s gray colored infinity scarf looks effortlessly layered and styled.  Paired with lace up military boots and black accessories, this outfit oozes a trendy but laid back vibe.

Zoe Saldana

• Zoe’s scarf relaxes her structured blazer and heels, without making the look any less formal or chic.  By not letting her scarf overwhelm her collar, it works more as an accessory than outerwear.

To snatch your own, check out H&M, Asos, and Nasty Gal.

-kelsey